Online vs. In Store Shopping Preferences

Data
Stats
Jul 5, 2020
ecommerce-preferences-by-industry
Online shopping is slowly taking over, but there are still several industries where people prefer to ship in person. That said, these numbers are from 2017, and I'm sure there have been some shifts since then (especially with groceries).

Image Description

The image is a bar chart comparing online and in-store shopping preferences across various categories in 2017. It reveals that categories like books and electronics have a higher online shopping preference, while groceries and furniture are preferred in-store.

Positive Aspects

The chart effectively visualizes the stark differences in shopping preferences across categories. It's easy to digest and clearly shows where online shopping has made significant inroads versus in-store shopping.

Key Takeaways

  • Books and Music: Online shopping dominates, with a preference of 60% compared to 28% for in-store.
  • Groceries: A significant preference for in-store shopping (70%), indicating the tactile nature of grocery shopping in 2017.
  • Consumer Electronics: Almost evenly split, showing a strong online presence but still a substantial in-store preference.
  • Jewelry: In-store shopping leads, likely due to the need to physically inspect items.
  • Home Improvement: More favored in-store, possibly due to the need for immediate use or expert advice.

Additional Insights

  • The pandemic likely accelerated the shift towards online shopping, especially for groceries, which were predominantly bought in-store in 2017.
  • As technology advances, categories like furniture might see a rise in online shopping due to virtual reality tools allowing for better visualization.
  • Personal anecdotes: Ever bought something online and it looked nothing like the picture? That’s why many still prefer in-store for certain categories!
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