Past client highlight section of homepage is a great display of social proof

Ghost nails social proof on their homepage. Instead of a boring wall of logos, they show off actual creators using their platform. Each profile has a face, short description, and a link to that creator’s real site. It feels alive.

Why this design works

• Uses faces and names, not faceless brands.
• Highlights real examples, not abstract success.
• Turns social proof into stories, not symbols.
• Makes visitors think, “Hey, I could be one of them.”
• Drives curiosity through clickable profiles.

Real-world examples

• Substack showcases top newsletters and their authors.
• Shopify features real store owners and their stories.
• Notion uses team showcases to show adoption across industries.
• Patreon highlights famous and niche creators side-by-side.
• Webflow promotes actual customer case studies with real designs.