Pricing page with a special message that creates a sense of urgency

This pricing page does something sneaky-smart. It warns visitors that prices are about to go up and gives them one last chance to grab the lower rate. That small orange box? It’s doing powerful sales work through urgency and transparency.

Why this works

• Urgency trigger: Makes people act fast before missing out.
• Framing: Emphasizes the value of the new features to justify the price hike.
• Social proof nearby: Reinforces trust with testimonials and star ratings.
• Visual contrast: The orange box grabs your eyes and forces you to read it.

Other brands use this too

• Grammarly shows “discount ending soon” timers on their pricing pages.
• Spotify uses “lock in this rate” messages during plan transitions.
• Basecamp announces pricing changes early to get fence-sitters to convert.