Pricing page with a special message that creates a sense of urgency
Pricing
Aug 18, 2022
This is really cool to see a special note on the pricing page that warns prospects that the prices are going up and this is there last chance to lock in a lower price.
I also love the social proof, testimonials and headline on this pricing page but that special note stood out most.
Image Description
The image showcases a pricing page for Social Rise, featuring a prominent headline, a glowing testimonial, and a special note in orange that warns about upcoming price increases, creating urgency. It highlights a discounted monthly plan with additional features listed on the side.
Positive Aspects
- Urgency Element: The special note effectively creates urgency by notifying potential customers of impending price hikes, motivating quicker decisions.
- Clear Value Proposition: The headline and testimonial provide strong social proof, reinforcing the product’s worth.
- Comprehensive Features: A list of appealing features is clearly presented, adding value to the offer.
Key Takeaways
- Urgency drives action: Highlighting a price increase encourages immediate purchases.
- Social proof boosts credibility: Testimonials can significantly enhance trust and persuasion.
- Clear communication of benefits: Outlining extras and advantages helps justify the purchase decision.
Additional Insights
Using urgency in pricing pages is a classic marketing tactic. People are motivated by the fear of missing out (FOMO), and a simple note can nudge them towards action. It's like when you see a "limited seats available" sign for a concert—you don’t want to be left out!
