Paul Minors Tiered Pricing Chart

This pricing chart by Paul Minors shows how clean design + smart psychology = better conversions. No clutter, no confusion, just three clear choices that naturally guide you to the best one.

Marketing Analysis

Paul uses a simple 3-tier layout: “Course Only,” “Monthly Support,” and “Unlimited.” Each plan stacks obvious value, making “Unlimited” the hero option. The visual ticks make the benefits instantly scannable, and the “SAVE 22%” note anchors value.

Why It Works

• Anchoring: $750 and $397/mo make $2,497 feel like a fair deal.
• Visual contrast: Green checks vs red Xs make upgrades visible.
• Decision simplicity: 3 options = less brain load.
• Value stacking: Bonuses and “FREE!” sessions boost perceived worth.

Examples

• Basecamp uses a single $99 plan to simplify choice.
• Ahrefs’ pricing tiers highlight “best value” in bold.
• Teachable uses side-by-side comparisons to upsell higher tiers.