People hate landlords
Updated on
Ever wonder why your rent goes up after the landlord fixes the place? That’s the same logic behind smart pricing in business.
Marketing analysis
When the product improves, so should the perceived value. The landlord adds a new kitchen, fixes leaks, and suddenly the property is worth more. Customers expect to pay for the improvement because they feel the difference.
Why it works
- Shows clear value before raising prices
- Links improvement directly to the increase
- Keeps trust by explaining the reason upfront
- Customers don’t mind paying more when they see more
Examples
- Apple raises iPhone prices after every camera upgrade
- Starbucks adds new milks and bumps drink prices slightly
- Netflix invests in better content before price hikes
