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What NOT to say in Marketing
This chart shows 8 boring phrases marketers use—and what to say instead to actually get clicks.

The Value Staircase Strategy
This chart shows how to earn trust before selling. Start with free content, then slowly offer more expensive products.

Swiss Cheese Aviation Accident Framework
This "Swiss Cheese Model" tries to find out the multi-causes of aviation accidents with this framework. For example, this 2018...

A Simple Guide to Meditation
This is a simple guide to how to feel one with the universe via meditation....However..............over 20+ years I've tried alllll...

The Jevons Paradox: When things get cheaper, more people use it
Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in...

Decoding Overwhelm: How This Image Captures Audience Attention
This image masterfully uses visual storytelling to resonate with its audience by illustrating a common struggle: idea overload. The cartoon-style...
