Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in action — the more efficient something gets, the more we consume it.
Marketing Analysis
The chart shows price dropping as efficiency increases (from A to B). Lower prices make stuff easier to use and more accessible… so total usage skyrockets. Marketers can use this to predict demand: make it cheaper or faster, and watch engagement grow.
Why It Works
Lower barriers = higher adoption
Faster access = more testing, more usage
Perceived “free” resource = less guilt, more action
Elastic demand thrives on convenience
Examples
Google Ads automation made campaigns cheaper → ad volume exploded
Canva simplified design → non-designers built millions more graphics
AWS lowered server costs → startups launched faster and in bigger numbers
Creative Variations
Hand-drawn pen style
Classic 1950s print ad
Futuristic style
Funny style