Peter Jennings “Change” Ad

This clever ad from 1967 showed the news was about to “change” by showing one side of Peter Jennings’ face in black & white, and the other in color.

This was around the time all TV stations starting moving to color and it was a big deal.

 

Speedy Wash Pricing

When you go through a car wash with different pricing options, does it ACTUALLY make a difference?

I’ll usually select “The Works” but I’m not sure it does anything different …

Q2 is near

Whatever your 2024 goal is, you have 9 more months to complete it

❌ Q1: January, February, March​
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4:

pluto

Total Addressable Market

When looking at market size it’s helpful to look at the realistic amount you can capture.

TAM: Total demand for a specific product/service in a market.

SAM: Portion of TAM