Peter Jennings “Change” Ad

This clever ad from 1967 showed the news was about to “change” by showing one side of Peter Jennings’ face in black & white, and the other in color.

This was around the time all TV stations starting moving to color and it was a big deal.

 

Re-working copy

Re-working the copy on a page is important from time to time.

You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the …