Pricing Psychology Tips
This is a cool graphic by @KateBour with 12 different pricing psychology tips.
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Ben Settle Testimonials
Normally, attaching photos to testimonials adds a layer of transparency and credibility. In Ben's case, it's not really necessary. All of his testimonials are...
May 26, 2020
Testimonials
Chubbies “Everywhere Pant” visual ad
You don’t have to describe these pants with too much copy because people already know what pants are….you mainly want to just show they...
Dec 21, 2022
Ads
Print Ads
Images
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid: The ad gives strong social proof showing that doctors prefer the...
May 1, 2021
Ads
Print Ads
Copywriting
New York Public Library Black Friday Ad
This clever ad reminds everyone that books are FREE at the library!
Sep 14, 2020
Holiday Promos