They All Did Unpleasant Things...Headline Formula

They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They all looked at each...

Aug 8, 2017
Formulas
Schweppes-whitesuit, June 04, 1966

Schweppes Tonic Print Ad

"Never swizzle Schweppes Tonic," chides Commander Whitehead. "Schweppervescence swizzles itself." Image Description The ad features a distinguished man in a white suit gently interacting...

Apr 15, 2018
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toysrus-growth

Toys R Us Store Growth Animation

This is a short clip of a longer video that shows the number of Toys R Us stores that opened up (and then closed...

Jul 3, 2020
Data
Images
bandaid-ad-johnson-and-johnson-ad

1960's Band-Aid Print Ad

Great use of call-outs on this image "Need this many?" pointing to three Band-aids on one knee. "Try this." pointing to one single larger...

Apr 15, 2021
Ads
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