Ranking blog content in the SEO results with Ross Hudgens of Siege Media and Neville Medhora

Ross Hudgens runs Siege Media — an SEO agency that’s ranked on the INC 5000 list four years straight. His secret? Actually making good content. Not “SEO fluff,” not 10x keyword stuffing… but content that earns links and ranks because people enjoy reading it.

The marketing magic behind it

Ross built a system to create content at scale without losing quality. Most agencies scale by cutting corners. He scales by building solid processes, hiring sharp writers, and using data to guide creative work.

Why it works

• Focuses on quality first, not shortcuts
• Builds trust with Google and readers
• Uses repeatable frameworks for efficiency
• Invests in talent and training up-front

Examples

• Siege Media’s clients (like Shutterfly and Zillow) rank for thousands of keywords.
• HubSpot scaled blog posts at 400+ per month while maintaining strong backlinks.
• Ahrefs publishes 4–6 deep tutorials a month — each drives long-term search traffic.