Only ultra luxury people have access to this pt 2

I once hopped on a private jet with a super-rich friend. Lux seats, perfect snacks, no waiting, no stress. But the real lesson wasn’t about planes—it was about customers.

Marketing analysis

Rich people don’t buy transportation. They buy control, comfort, and time. The plane wasn’t about flexing—it was about removing every friction a normal flight has.

Why it works

• Sells the result, not the thing (freedom over flying)
• Eliminates friction at every step
• Creates emotional value far higher than the physical product
• Premium experience justifies premium pricing

Examples

• Peloton: sells “fitness motivation,” not a bike
• Apple: sells “creativity and simplicity,” not tech parts
• Starbucks Reserve: sells “luxury coffee moments,” not caffeine
• NetJets: rents “your own private jet,” not a shared flight