Saas pricing page in two steps

Pricing
Jul 28, 2022
2 step pricing
This is a pretty good pricing page: The headline restates the overall offering & value. Step 1: Lets the user customize their pricing based on there needs. Step 2: Is what you get for your money Below that is a CTA for a free trial + social proof via client list.

Image Description

The image showcases a SaaS pricing page featuring a headline about generating leads and personalizing websites. It includes two steps: Step 1 allows customization based on monthly visitors, and Step 2 presents two pricing plans (CTA Plan and Personalize Plan). There’s a call-to-action for a free trial, alongside logos for client social proof.

Positive Aspects

The pricing page efficiently guides the user through customizing their plan. It’s clear and visually appealing, with distinct steps and a compelling call-to-action for a free trial. The inclusion of client logos adds credibility.

Key Takeaways

  • Customization First: Users can adjust pricing based on their specific visitor needs, making the offering flexible and user-centric.
  • Clear Plan Options: Two distinct plans are presented, allowing users to choose based on their business goals.
  • Strong CTA: A prominent free trial option encourages users to try the service with minimal commitment.
  • Social Proof: Client logos at the bottom build trust and highlight successful partnerships.
  • Value Proposition: The headline clearly communicates the software’s benefits, capturing interest quickly.

Additional Insights

This pricing page is a masterclass in simplicity and effectiveness. It avoids overwhelming users with too many choices, instead focusing on personalized solutions. For a SaaS business, this approach can significantly increase conversion rates by aligning pricing with user needs and demonstrating value upfront.