Search Engine Journal About Page

Most About pages are snooze-fests. But Search Engine Journal’s is alive with faces, bios, and proof that real experts run the show. It’s like shaking hands with the brand.

Marketing analysis

Every SEJ team member gets a photo, title, and mini-bio. That simple setup hits all the trust buttons: identity, credibility, and authority. Awards and client logos double down on expertise, while a clean layout keeps the focus on people, not fluff.

Why it works

• Faces = instant connection
• Job titles show authority
• Mentioned brands = social proof
• Clean design builds trust fast
• Feels human, not corporate

Examples

• Moz adds author bios under every post
• HubSpot’s team page mixes faces with mission statements
• Zapier shows photos plus fun facts for relatability
• Buffer links team Twitters for transparency