Social Triggers About Page

Most “About” pages read like a boring resume. Derek Halpern’s? It feels like a pitch that makes you trust him instantly. His page for Social Triggers shows how design, copy, and credibility work together to sell a personal brand.

Marketing analysis

Every scroll answers one question: “Why should I trust you?” Big press logos build authority. Confident copy explains exactly what he helps with. High-contrast design leads your eyes right to the signup form.

Why it works

• Social proof hits before any personal story
• Conversational, not corporate
• Every section leads to one action: subscribe
• Visual hierarchy points you where to click

Examples

• Neil Patel leads with Forbes and Entrepreneur logos for instant trust
• Marie Forleo ends her About page with a free training CTA
• Ramit Sethi flexes millions of readers before his email opt-in
• James Clear shows 2M+ subscribers as proof before the ask