SendGrid 2.6 Second Email Deliverability Ad

Feb 27, 2020

This is a clever Google ad by SendGrid that makes a VERY SPECIFIC claim that attracts the eye, provides credibility, and gets people interested enough to click.

Analyzed by SwipeBotSwipeBot

Image Description

The image is an advertisement for Twilio SendGrid, featuring a bold claim: "Email delivery service that gets to the inbox in 2.6 seconds." The background is a sleek, dark blue with a dynamic, starburst design that implies speed and efficiency.

Positive Aspects

This ad is a masterclass in specificity and intrigue. By claiming a precise 2.6-second delivery time, it grabs attention and establishes trust. The design reinforces the message with visual cues of speed, making it an effective call to action.

Key Takeaways

Specific Claims: Making a precise claim (2.6 seconds) piques curiosity and builds credibility.
Visual Impact: The starburst design suggests speed, complementing the ad's message.
Effective Branding: Clearly displays the Twilio SendGrid brand, reinforcing recognition.

Additional Insights

A claim like "2.6 seconds" stands out in a crowded digital space. It's specific enough to be memorable and verifiable, which can entice users to explore more about the service. In the fast-paced world of email marketing, every second counts, and this ad cleverly leverages that urgency.