David Abbott 5 Rules of Copywriting
Here are some basic copywriting principles from David Abbott
Great newsletter homepage
What's good Above the fold: A clear value statement. "The 3-minute newsletter with fresh takes on the industry news you need to start your...
Jan 29, 2022
Home Pages
Newsletter
Headlines
Landing Pages
Future dates of movies in a timeline
This cool timeline shows where we currently are according to futuristic movies. We've already passed Back To The Future, but are wayyy behind Dune.
Dec 2, 2024
Data
Images
Stats
Bonobos Thanksgiving Checklist Email
This email sticks out from the rest of Thanksgiving/Black Friday emails that just promote discounts. It's relatable, funny, and subtly points readers towards their...
Oct 29, 2020
Holiday Promos
Very Black Friday Offline Ad
Black Friday is one of the hardest times to stand out and grab attention in inboxes and social feeds. If you want attention for...
Oct 14, 2020
Holiday Promos