David Abbott 5 Rules of Copywriting

Feb 27, 2020

Here are some basic copywriting principles from David Abbott

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Churn Down For What Email Subject by AppSumo

This is a great example of inserting some humor and fun into a subject line, as the email said "Churn down for what" in...

This is one of the classic Ogilvy ads in the "Man In The Hathaway Shirt" series. In it's day, it was much like the...

This messaging in this billboard is so strong you can almost feel it. It's not necessarily selling a product, but it's selling an idea.

Thoughts that come to mind when I see this image: • Capitalism • Hard Work • Commerce • Engineering • Job Creation • Elbow...