Headlines show what an amazing value it is
People understand by analogy. So compare how great a value something is compared to a familiar item.
- You’re getting this entire bodybuilders meal plan for less than the price of a protein shake.
- This costs less than the price of a large pizza.
- This cruise vacation will cost you less per day than going to Disney Land.
- 8 out of my last 10 clients have quit their jobs…..all because they signed up.
- The whole product costs less than a ticket and popcorn at the movies.
- Only $3.99 for an app that can teach your child a different language.
- Only $0.99 for an app that you will use every single day.
- It’s only $1.95 per day.
- You probably spend more on Starbucks every month than this entire coffee maker costs.
- It’s only $10 more than the competition, yet will last 5x longer.
- Buying from us is like buying from Nordstrom vs. Wal-Mart.
- Some people buy TV’s with their tax return. Some people buy investments in their future.
- Costs less per day than your daily coffee.
- Only $2.99/day to invest in your future.
- A college computer science class costs $6,000. This course costs only $69 total.
- This entire course costs less than one college computer science book.
- Upgrading your website to Professional Level costs less than $0.25/day.
- It’s weird how people will spend $60 on drinks at a bar, but won’t buy a $39 book that can change their life.
- For the price of a dirty martini you can buy this book that’ll change your life.
- You can spend the next 3 months reading random blog posts and watching YouTube videos, or you can spend $197 to have it professionally explained for you.
- $97/month gets you private access to me. Normally it costs $597/hour to speak with me.
- Why spend $900 on a new TV, when you can spend $900 for a once-in-a-lifetime experience?
- I know your weekends are fun, but if you come to our seminar, you’ll spend only $600 for the whole weekend, and learn a new skill you can use to advance your career.
- Pay just $100 more now to buy Nakamoto tires, and they’ll each last you 10,000 miles longer. That’s like saving over $1,100!
Image Description
A simple, effective illustration comparing two items: a pizza priced at $12 and a healthy recipes book also priced at $12. The word "VS" is prominently displayed between them, highlighting the comparative value of each purchase.
Positive Aspects
This image perfectly encapsulates the post's core message: evaluating value by juxtaposing familiar items. It visually reinforces the idea of making smarter purchasing decisions by comparing costs directly, making the abstract concept tangible and relatable.
Key Takeaways
- Analogies Simplify Decisions: Comparing product values to everyday purchases helps consumers understand and appreciate the value proposition.
- Highlight Cost-Effectiveness: Emphasizing how a purchase costs less than a common item can make it more appealing.
- Focus on Long-Term Benefits: Pointing out the longevity or life-changing potential of a product can persuade customers to choose quality over convenience.
- Psychological Pricing: Using specific price points can make products seem more affordable, encouraging impulse buys.
- Relatable Comparisons: Use well-known items like coffee, pizza, or drinks to make financial comparisons more relatable and impactful.
Additional Insights
Using comparisons taps into a cognitive shortcut known as anchoring, where people rely heavily on the first piece of information they see (e.g., cost of a pizza) to make subsequent judgments. This technique can dramatically shift perceptions and encourage consumers to rethink their spending habits in favor of more meaningful investments.
