Headlines show what an amazing value it is

People decide value by comparing. This sketch nails it: a $12 pizza that’s gone in minutes vs. a $12 recipe book that lasts for years. Suddenly, $12 feels like a smart investment instead of a splurge.

The Marketing Breakdown

This works because it anchors your product’s price to something everyone understands. $12 isn’t cheap or expensive until you give it context. The second you compare it to pizza, the brain picks the “smarter” choice automatically.

Why It Works

• Uses analogy to simplify decisions
• Creates a familiar value comparison
• Evokes smarter spending emotions
• Melts away price friction

Real-World Examples

• “Costs less than your daily latte.”
• “$69 course or a $6,000 college class?”
• “$39 book that lasts longer than a night out.”
• “Pay $100 more for tires that save $1,100.”