Siege Media's $1,500,000/yr Tool Kit

Siege Media dropped a visual showing exactly where their $1.5M in yearly costs go. Spoiler: people and tools. Every step of their content machine is mapped from strategy to promotion.

Marketing Breakdown

This chart is a masterclass in how a content agency systemizes their process. Each stage has specific roles and tools—turning SEO content into an assembly line for growth.

Why It Works

• Clear handoffs reduce chaos and overlap
• Specialized tools (Ahrefs, Clearscope, Grammarly) sharpen each output
• Defined roles make accountability easy
• Continuous improvement is baked into the workflow

Examples

• HubSpot built a similar content engine that earns over 100M visits a month.
• Animalz scales by dividing research, writing, and editing separately.
• Intercom’s in-house content team uses defined workflows to publish over 200 posts a year.