Ski resort turns a negative review into an ad
This is a funny (but subtle) way to turn a negative review into a powerful ad.
Instead of fighting the review or trying to argue with the reviewer, the ski resort doubled down on the point the person complained about.
Many dedicated skiers complain about:
- Over-crowded resorts that are packed with noobs who can't ski and just get in the way;
- Easy, boring runs
This ad combines takes these two ideas, flips them, and shows why the resort is built for *real* skiers.
What's great about it:
- It's really short.
- The layout is perfect - you can read the text easily and also take in the great photo. They complement each other instead of distracting the reader.
- It's like a beacon for the resort's biggest fans (hardcore skiers).
Image Description
The image shows a skier carving through deep snow on a steep mountain slope, with a one-star review overlaid that reads: “Too Advanced. I’ve heard Snowbird is a tough mountain, but this is ridiculous. It felt like every trail was a steep chute or littered with tree wells. How is anyone supposed to ride in that? Not fun!”
Positive Aspects
- Visual Impact: The image powerfully captures the essence of advanced skiing terrain, appealing directly to experienced skiers.
- Clever Use of Criticism: By turning a negative review into a showcase of the resort’s challenging trails, it effectively targets the right audience.
- Clear Message: The juxtaposition of the review with the thrilling skiing action communicates the resort’s unique selling point seamlessly.
Key Takeaways
- Transforming a negative review into a marketing asset can attract the right audience.
- Highlighting unique features, even if seen as negative by some, can strengthen brand identity.
- Effective visual and text layout can enhance message delivery, making it memorable.
Additional Insights
Using humor and confidence to embrace criticism can set a brand apart. This ad not only acknowledges a complaint but also spins it into an advantage, showing that the resort isn’t for everyone—it’s for those seeking a true challenge.
