Slack Explainer Video

Slack skipped the studio and handed the mic to an actual user, Adam. No script. No lighting. No buzzwords. Just a real person explaining how Slack made work better.

Why this hits hard

• Real > polished. It feels like a friend’s rec, not an ad.
• User stories = instant trust.
• Authenticity drives attention and retention.
• Costs less, converts more.

Real-world proof

• Airbnb features real hosts showing their spaces.
• Peloton highlights everyday members’ journeys.
• Notion shows creators’ real workflows.
• Apple nails it with “Shot on iPhone” – user content sells the product.

When your customers tell your story, your marketing speaks louder than any script.