Social Media Examiner About Page

Most “About” pages read like a résumé. Social Media Examiner’s reads like a story that sells. It grabs attention, shows proof, and naturally funnels readers deeper into the brand.

Marketing analysis

The page starts with purpose: why they exist and who they help. Then, it layers trust builders—videos of the founder, testimonials, stats, and smiling team photos. The sidebar keeps visitors exploring with links to their podcast, events, and community. It’s basically a sales funnel wearing an “About” page costume.

Why it works

• Story first, sales second
• Proof (videos, testimonials, stats) equals trust
• Clear CTAs for every type of visitor
• Faces humanize the mission

Examples

• HubSpot shares founder stories for instant authority
• ConvertKit spotlights creator success stats
• Ahrefs features team photos and data for credibility