Quote about life and courage

That quote hits hard because it’s true in business too. When marketers play it safe, their reach shrinks. When they take bold swings, even small ones, the results often explode.

Marketing analysis

Courage in marketing means trying the thing that might flop but could win big. It means testing risky headlines, wild creative, or direct messages that make you sweat before hitting “send.”

Why it works

• Bold moves stand out in crowded feeds
• Risk signals authenticity and confidence
• Courage invites emotional connection
• Fear keeps campaigns bland and forgettable

Examples

• Dollar Shave Club’s first ad cost $4,500, went viral, and built a $1B brand
• Wendy’s Twitter humor boosted engagement 350% by roasting competitors
• Blendtec’s “Will It Blend?” videos turned boring blenders into internet legends
• Liquid Death sold water using metal-band vibes and sold millions of cans