Solar energy home page mockup before and after

solar energy home page before after
This before and after image is from a redesign tutorial in the Kopywriting Kourse. It takes a sub-par hero section from a solar energy installation company's home page and turns it into a much stronger version. Before, the hero section was:
  • missing a clear message.
  • missing a strong CTA.
  • (and it was hard to read).
After, the hero section had:
  • a strong message highlighting the company's strongest selling points.
  • a strong CTA that's obvious and easy to click.
  • (plus, it just looks better and is easier to read).