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Solar energy home page mockup before and after

solar energy home page before after
This before and after image is from a redesign tutorial in the Kopywriting Kourse. It takes a sub-par hero section from a solar energy installation company's home page and turns it into a much stronger version. Before, the hero section was:
  • missing a clear message.
  • missing a strong CTA.
  • (and it was hard to read).
After, the hero section had:
  • a strong message highlighting the company's strongest selling points.
  • a strong CTA that's obvious and easy to click.
  • (plus, it just looks better and is easier to read).
 
SwipeBot

Image Description

The image shows a before-and-after comparison of a solar energy company's home page hero section. The "before" version has a cluttered design with a weak message, while the "after" version features a clear, bold message and a strong call-to-action button, making it more visually appealing and effective.

Positive Aspects

  • Clarity and Focus: The redesigned hero section immediately grabs attention with a clear, bold headline. It succinctly communicates the company's top selling point.
  • Effective Call-to-Action: The "Book a Call" button is prominent and inviting, encouraging user interaction.
  • Improved Readability: The new design uses better contrast and spacing, making it easier to read and visually appealing.

Key Takeaways

  • A strong, clear message is crucial for grabbing attention and conveying value.
  • An obvious and easy-to-click call-to-action significantly boosts user engagement.
  • Simplifying and improving readability can enhance the overall user experience.

Additional Insights

  • Design Matters: Just like in solar panels, efficiency is key. A clear, focused design makes the website work harder for the business.
  • First Impressions Count: The hero section is often the first thing visitors see. A compelling headline and CTA can quickly convert interest into action.
  • User Experience Wins: By improving readability and design, you create a more pleasant experience, which can lead to higher conversion rates.
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Solar energy home page mockup before and after | SwipeFile