Solar energy home page mockup before and after

This before and after image is from a redesign tutorial in the Kopywriting Kourse. It takes a sub-par hero section from a solar energy installation company's home page and turns it into a much stronger version. Before, the hero section was:

• missing a clear message.
• missing a strong CTA.
• (and it was hard to read).

After, the hero section had:

• a strong message highlighting the company's strongest selling points.
• a strong CTA that's obvious and easy to click.
• (plus, it just looks better and is easier to read).