Solar energy home page mockup before and after

This redesign shows how a few words can turn a “meh” homepage into a money-maker. The original solar energy hero section looked busy and weak. The new one looks bold, clear, and ready to sell.

Why the New Design Works

• Specific beats vague: “Colorado’s #1 residential solar installer” is clear and confident.
• Proof sells: Quoting a 50% savings number builds instant trust.
• Action stands out: “Book a Call” is direct, visible, and easy to click.
• Whitespace wins: Less clutter makes the message shine.

Real-World Wins

• Dropbox boosted signups after clarifying their hero message to one smart sentence.
• Basecamp doubled conversions with a big, bold CTA and proof statement.
• Harry’s razors used a clean hero plus a single call-to-action to gather 100K signups pre-launch.