Comparison Charts for Marketing

Sometimes the best marketing trick is also the simplest: a basic “Us vs. Them” chart. One glance and your audience instantly knows who’s the better choice.

Why Comparison Charts Work

• Fast to understand – no long copy needed.
• Visually shows superiority without arguments.
• Builds trust with clear, structured info.
• Leverages contrast to make your offer pop.
• Works for both big and small brands.

Real-World Examples

• GoHighLevel shows $1,612 in replaced tools vs. $97/month.
• Synthesia compares traditional video costs to $30/month AI videos.
• Icon lists dozens of AI ad features missing from competitors.
• Clixlo wins with a $27 one-time vs. $297 monthly offer.
• Hand-drawn chart (“We’re awesome. They’re not.”) makes the same point with humor.

Simple idea, massive clarity.