This ad campaign is a great example of lasering in on one tiny audience and making them feel understood.
Most people see these ads and don't get it. But clean freaks, on the other hand, will immediately recognize the small, almost unnoticeable scuff on the floor.
When those types of people see this ad, they immediately think, "Yes...this company gets me!"
REI Anti-Black Friday Billboard
Instead of promoting a huge sale like everyone else, REI does the opposite. Depending on your company values, Black Friday might be less about...
Sep 16, 2020
Billboards
Holiday Promos
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was...
Jan 24, 2023
Ads
Headlines
Images
Print Ads
What a copywriter does
This Tweet showing off a copywriting agency lists out all the things they create, and could alternately be labeled “what a copywriter does.”
May 27, 2024
Advice
Copywriting
Tweets
Nestle Toll House Chocolate Chip Cookie Recipe
Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the bag. It's a great...
Aug 31, 2020
Packaging