Steve Madden Black Friday Opt-In Tweet

Steve Madden nails this: a slick image, limited-time energy, and a clear reason to click. The post doesn’t scream “buy now” — it whispers “get in early.” And that makes followers feel like insiders.

Why it works

• Creates urgency with “Black Friday is around the corner”
• Offers exclusivity with “be the first to find out”
• Directs traffic to a signup link (email goldmine)
• Keeps the message clean and visual

Real-World Moves

• Nike offers early-access sales to members — boosts loyalty and data.
• Glossier uses “first to shop” emails to drive FOMO and reduce ad spend.
• Sephora promotes waitlists before sales — turning hype into subscribers.
• Best Buy teases “early access” for email subs and sees open rates skyrocket.