Sumo About Page

Most About pages are boring history lessons. Sumo flips that. Right at the top, they tell you exactly what you get: “Free tools to automate your site growth.” Then, boom—“Over a million subscribers.” Instant trust.

Why This Page Works

• Leads with user value, not company story
• Drops social proof in the first few lines
• Shows real team photos (no stock fluff)
• Invites visitors into their Slack community
• Keeps the tone friendly and human

Real-World Examples

• Mailchimp highlights its quirky team and values
• Buffer’s transparency reports turn users into fans
• Notion’s minimal design and user stories focus on real benefits

It’s not just an About page—it’s a trust-building funnel in disguise.