Testimonial posted on X

Andreas Klinger called out A16Z and Marc Andreessen for being “world-class at copy and branding.” He’s right. Their taglines like “Software is Eating the World” or “It’s Time to Build” are simple, sticky, and philosophical. That’s power copywriting.

Why this works

• Each phrase is short and memorable
• Holds a strong worldview, not just a slogan
• Creates a movement, not just a message
• Encourages alignment and repetition across all content
• Passes the “would someone quote this?” test

Real-world examples

• Nike: “Just Do It” = movement, not shoes
• Apple: “Think Different” = mindset, not hardware
• Basecamp: “Work doesn’t have to suck” = rebellion, not SaaS
• Stripe: “Increase the GDP of the internet” = mission, not payments
• A16Z: “Techno-Optimism” = belief, not branding