The AIDA Copywriting Formula

AIDA is one of those classic marketing tools that never dies. It walks your reader from “what’s this?” to “take my money” without confusing them or wasting words.

The Formula That Guides Every Great Ad

• Attention: Grab eyes fast or game over.
• Interest: Make it relevant or tease curiosity.
• Desire: Show how it makes life better, not just what it does.
• Action: Give them one obvious next move.

Why It Still Works

• Based on real human behavior
• Works across platforms (ads, emails, landing pages)
• Keeps copy focused and punchy

Examples in Action

• Dollar Shave Club: Funny intro grabs, savings create desire
• Apple: Gorgeous visuals, clear “Buy now” CTA
• Political campaigns: Urgent subject lines drive clicks, bold “Donate” finishes it