The AIDA Copywriting Formula
Formulas
Aug 6, 2017
Attention
Interest
Desire
Action
This formula is used for direct mail, television and radio, sales pages and more. It is one of the most commonly used formulas.
SAAS company shows pricing with a interactive sliding scale
I love interactive pricing scales. It forces the customer to spend a few more seconds on the sales page. Interacting with a website in...
Apr 6, 2022
Pricing
Add a "constraint" to a problem
"Constraints Create Creativity." If you add a constraint to a task, you'll likely think of a way to finish it by then.
Jun 21, 2020
Quotes
Advice
Pie chart showing "How I Get Fat Baking"
This humorous "pie" chart shows how the author gets fat baking, but in a very funny way. Great image!
Jan 1, 2021
Funny and Weird
Images
Moz About Page
This about page features a growth style timeline and a small "our story" blurb.
Jul 31, 2017
About Pages