The 3 Reasons Why Copywriting Formula

Every person landing on your page has a silent checklist they’re running through in seconds. If your copy answers these three questions fast, you win their trust (and their wallet). Miss even one, and they bounce.

The 3 Silent Deal-Makers

1. Why are you the best?
2. Why should I believe you?
3. Why should I buy right now?

Why This Works

• Eliminates hidden doubts
• Sparks urgency and emotion
• Positions you as the obvious choice
• Keeps your copy laser-focused

Real-World Proof

• Apple owns “best” through sleek design and innovation
• Basecamp nails credibility with user testimonials
• Gymshark fuels urgency via limited edition drops
• Amazon converts browsers with “Only 3 left” alerts