One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then get them to take an action: The absolute best way to get people down the Slippery Slope is by using the AIDA Formula: It can step-by-step slide people down that Slippery Slope for you! Checkout our post on the AIDA Formula you can see how to sell stuff, even stuff like a helicopter 😎