Friday, May 17th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

This is a super simplistic framework for thinking about building a new product.

Many people come up with business ideas without enough demand, this framework ensures you're going after an audience with a problem + demand + money:

Credit: @sgblank @nivi

Wisdom:

I once had dinner with Peter Thiel...

....and whenever someone asked his opinion on something, he’d give a “spectrum of possibilities” for every answer.

Example: If I asked his thoughts on the future of the Dollar, he would respond:

“Ok, here’s 3 scenarios…”

Then he would give 3 different “scenarios” ranging from:
- Normal and boring scenario.
- Good and Bad mixed scenario.
- Crazy worst case scenario.

Then he’d backup each scenario with data or comparable past events.

He rarely thought something was black and white, but that everything was a spectrum of possibilities.

It was super cool to see his thinking in action!

Interesting:

Here's an interesting thought:

"The Internet" still runs on servers and cables, and the companies that run the most bare metal on the internet are:

- Amazon: 32%
- Microsoft: 20%
- Google: 9%
- Alibaba: 6%
- IBM: 5%
- SalesForce: 3%
- Tencent: 2%
- Oracle: 2%

That means as you're reading this on your phone/tablet/desktop, some bits and bytes travelled either by air or physical cable to a metal server likely controlled by one (or several) of the companies listed above.

You might be reading my words originating from a cluster of servers just like this!

Picture:

I watched a demo video of the Oculus Quest, and Mark Zuckerberg was demo'ing it.

One random interesting thing I noticed was that he was demo'ing this off his private jet:

I'm not 100% sure, but I think this is a Gulfstream G650-ER.

By pulling up some similar-layout G650's you can see the seat he's sitting in is the forward seat closest to the galley:

I just thought Zuck demo'ing Quest from his private jet is one of those things half the people will think is awesome, and half the people will make fun of 😂

Essay:

Sometimes text alone isn't the best way to transmit an idea....but often text and video is a strong combo!

I was working with a designer to re-do some images on a sales page, and I thought it was fun to see all the trial-and-error done to come up with the best image:

Here's the original image I made in Google Presentations:
It's not pretty, but it did the job:

Then you can see more versions of the same idea come to life (some better than others).

This one was a simplified version, but wasn't as obvious

This one took me several brain cycles to figure out what was going on:

This version abandoned the scale and just went with benefits:

I thought this looked badass, but was too confusing:

Another version that looked visually interesting, but I think is hard to tell what's going on:

This one was good, but it wasn't clear there was a transformation taking place:

I ended up liking this one the best!

Which version did you like best?? You can respond and lemme know.

Splurge:

Last Friday I sponsored a "Friday Writing Club" here in Austin, where a whole coffee shop of people is doing a dedicated 1 hour silent writing time:

If you want you can sponsor the Writing Club and pay for everyone's coffee, so I volunteered.

There were about 25 people, and my total bill to pay for everyone's coffee was...

...

.........

............

...............

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$75!

I thought it would be $200+ so I happily tipped another $75 bringing it to a total $150.

Not bad!

Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Amazing feedback from Neville and the writing staff. I'm learning so much and improving my writing!" - KG

"Neville, can I just let you know. Years ago I was struggling financially. I looked for a way to earn over 100k a year online. I found YOU on reddit. I read your site, I listened to you, I followed a couple professional copywriters Redditer posts as well. I studied and studied (regularly referencing your online swipe file). I quickly landed a job and started earning like 60k a year. Fast forward another year, I launched my own business that did 6 million in 3 months. I am not bullshitting you. Thank you so much for your help." -MCI

"I love the personalized critiques! I'm learning so much and improving the engagement on my social media posts!" -DB

"Camron started working with an Olympic gold medalist he met inside the Copywriting Course Forum and Office Hours."

"Great gig opportunities have come my way from emails I've learned to write in this course." -LK

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