The top book I’ve ever recommended

There’s nothing stronger in marketing than a product people can’t stop talking about. The book Project Hail Mary by Andy Weir has reportedly hit a 100% success rate with everyone who’s been recommended it. That’s insane word-of-mouth power.

Why It Works

• It delivers on the promise: smart, fun sci‑fi that feels real.
• It evokes emotion—readers literally don’t want it to end.
• It creates evangelists who must tell their friends.
• It makes the recommender look smart and in‑the‑know.

Real‑World Examples

• Taylor Swift’s Eras Tour: fans leave begging for more, turning concerts into viral marketing.
• Tesla Model 3: owners rave about it, cutting ad costs to nearly zero.
• Airbnb’s “Belong Anywhere”: turns users into storytellers sharing personal trips.

Momentum like that can’t be bought—it’s earned by pure delight.