Be adjacent to expensive transactions. If you sell an $80,000 car and get a percentage, it could be a lot of money.
If you’re close to big money, even a small piece can be huge. That’s the power of selling “next to” expensive transactions.
The Marketing Lesson
Don’t chase cheap sales. Align your work with high-value products, services, or clients. A small commission or fee from a big transaction outpaces the grind of cheap, high-volume work.
Why It Works
- Bigger deals = bigger commissions
- High-value clients care more about excellence than discounts
- Less time spent chasing hundreds of small buyers
- Easier to scale your income with fewer customers
Examples
- Realtors earn 3% on million-dollar homes = $30,000
- SaaS affiliates can earn 20% recurring on costly enterprise plans
- Luxury travel agents book $15,000 trips and earn nice margins
- Ad agencies that serve premium brands make more on fewer clients
