Be adjacent to expensive transactions

If you’re close to big money, even a small piece can be huge. That’s the power of selling “next to” expensive transactions.

The Marketing Lesson

Don’t chase cheap sales. Align your work with high-value products, services, or clients. A small commission or fee from a big transaction outpaces the grind of cheap, high-volume work.

Why It Works

• Bigger deals = bigger commissions
• High-value clients care more about excellence than discounts
• Less time spent chasing hundreds of small buyers
• Easier to scale your income with fewer customers

Examples

• Realtors earn 3% on million-dollar homes = $30,000
• SaaS affiliates can earn 20% recurring on costly enterprise plans
• Luxury travel agents book $15,000 trips and earn nice margins
• Ad agencies that serve premium brands make more on fewer clients