Show, Don’t Tell. But with Sugar. | SwipeFile

Command Palette

Search for a command to run...

Show, Don’t Tell. But with Sugar.

Data

Images

Advice

Oct 28, 2023

This is the simplest and most effective demonstration of sugar content I’ve ever seen.

Seeing a Coca-Cola label say “39g of sugar” doesn’t have the same bite as SEEING this giant bag of sugar:

Copywriting Example - Shoe Hospital

The before/after results from changing the sandwhich boards sign on a shoe hospital.

Jul 12, 2017

Copywriting

Explorer Cold Brew Social Media Ad

This simple ad showcases the airplane-size bottle to promote their concentrated cold brew, demonstrating that it is small enough to bring in your carry-on...

What a copywriter does

This Tweet showing off a copywriting agency lists out all the things they create, and could alternately be labeled “what a copywriter does.”

Headlines - NeilPatel

Here’s a full scrape of headlines and titles from NeilPatel: [table id=14 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]

Nov 20, 2018

Headlines