This is the simplest and most effective demonstration of sugar content I’ve ever seen.
Seeing a Coca-Cola label say “39g of sugar” doesn’t have the same bite as SEEING this giant bag of sugar:
Ad
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like "Our soap lasts twice as long". Showing the products next to...
Aug 24, 2020
Images
Magic Call Script Signup Form
This signup form from Productive Therapist includes a magic script for intake workers. It was revamped with a more descriptive image, and benefits of...
Sep 4, 2024
Signup Forms
Before and After
Ugliest Scooter Ad Rewrites
If I was hired as the copywriter for this 1986 Honda Helix scooter ad, I would've positioned it differently. I think this is the...
Feb 10, 2023
Swipes Email
Picture
The 4 C's Copywriting Formula
The 4 C's Formula is a checklist you can use to edit any piece of copy. Clear: Is it direct and easy to understand?...
Jul 19, 2020
Copywriting