Mike was selling air purifiers for $1,000. He couldn’t sell many at that price, so he upped it to $2,000 and then he couldn’t keep them in stock.
What changed?
The competition was selling for $2,000 so when he matched their price, the product seemed in the same league.
Interesting thing about pricing:
No one gets mad if you lower your price, but everyone goes nuts if you raise your price, so you may as well start with a high price early.
Whatever your 2024 goal is, you have 9 more months to complete it
❌ Q1: January, February, March
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4: …
When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM …
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
Subjects like calculus were hard to get excited about because they never told you WHY this was helpful.
If you give zero evidence why something is useful, it’s hard to …
Hey check it out I got one of those 100k subscriber YouTube plaques!…
