Look at that cartoon yelling: “PLEASE ENTER YOUR EMAIL!!” It’s funny because it’s true. Every website you land on wants your email address. Why? Because that tiny text box is pure marketing gold.
The Real Power Behind Email Lists
Having followers on Instagram or TikTok is nice, but those platforms own your audience. An email list? That’s yours forever. You can reach your customers anytime, without algorithms getting in the way.
Why It Works
- Owned channel = zero dependence on social platforms
- High ROI: email marketing averages $36 return for every $1 spent
- Direct line to your most interested audience
- Lets you sell repeatedly to the same people
Real Examples
- The Hustle turned its email newsletter into a $27M acquisition by HubSpot
- Morning Brew built 4M+ email subscribers and was bought by Insider for $75M
- Beardbrand’s sales jumped 20% after focusing on weekly email drops
Analyzed by Swipebot
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