This Old House basic yet effective newsletter signup

Most people overthink their email forms. They add fancy graphics, clever copy, and too many fields. But this This Old House form keeps it clean and clear.

Why It Works

• It clearly answers, “What do I get?”
• Uses familiar, trusted phrasing like “news,” “tips,” and “projects”
• One field only: less friction, more signups
• Big, easy-to-click button
• No mystery about privacy or opt-out

Real-World Examples

• Morning Brew: Promises quick, fun business news in 5 minutes.
• James Clear: “1% better every week”—simple and direct.
• Robinhood Snacks: “Markets, explained, in your inbox.”

Clarity wins over cleverness every time.