Funny "Crappy Marketing" strategy by Kapwing

Kapwing’s ad looks like it was scribbled by a kid with a mouse. The text says their marketing guy is on vacation, but it’s actually genius. Instead of looking polished and scripted, it feels human, weird, and funny enough to grab your attention mid-scroll.

Why It Works

• Breaks pattern – looks nothing like every other perfect ad.
• Humor signals authenticity and lowers skepticism.
• Feels shareable – people love ironic “bad marketing.”
• Frames their product (a video editor) perfectly through irony.

Real-World Examples

• “We are looking for a graphic designer” made in MS Paint went viral.
• A “Need for Speed” ad drawn in Paint caught gamer attention by being so bad it’s good.
• Wendy’s intentionally rough Twitter roasts build engagement by sounding human.
• Liquid Death’s absurd ads turn cheap production into their brand voice.