This sign up form has great sales page elements

This page hits you right where your wallet hurts: unwanted subscriptions. Truebill doesn’t waste a second explaining features. Instead, they start with the headache everyone knows – and instantly promise relief.

Marketing analysis

The headline makes the problem crystal clear: canceling unwanted subscriptions. The subheadline adds strong social proof with “80% save money,” and testimonials seal the deal with real human stories. Every visual and line supports one simple message: you’ll save money, fast.

Why it works

• Opens with a problem-focused headline
• Uses a data-backed social proof stat (“80% save money”)
• Adds credibility with Trustpilot reviews
• Features real user testimonials with hard savings numbers
• Clean layout makes signup frictionless

Examples

• TurboTax: “Get your biggest refund, guaranteed.”
• Grammarly: “Write clearly and confidently—everywhere you write.”
• Calm: “Sleep more. Stress less. Live better.”
• Headspace: “Meditation made simple.”