Three Tiered Pricing for Kopywriting Kourse

This pricing page from Kopywriting Kourse shows how simple tiers can drive more sales. Three options, clear savings, and a visual cue that nudges you to go big.

Marketing analysis

Each tier looks distinct, with bronze, silver, and gold visuals. The pricing jumps are logical, and the “save” amounts make the yearly plan look like a smart move. The copy under each plan tells you exactly who it’s for—test drivers, serious improvers, and all-in pros.

Why it works

• Clear contrast between good, better, best
• Visual hierarchy highlights the premium option
• Savings make higher plans feel like deals
• Descriptions tie value to buyer goals
• Easy math for users to justify upgrading

Examples

• Netflix: Basic, Standard, Premium—each step adds a perk
• Spotify: Free vs. Premium, showing clear lifestyle benefits
• Adobe: Single app or full suite pricing to anchor value perceptions