Three Tiered Pricing for Kopywriting Kourse

Image Description

The image displays a three-tiered pricing plan for the Kopywriting Kourse. The options include monthly, quarterly, and yearly subscriptions, each with increasing savings and benefits.

Positive Aspects

• Clear Options: The image clearly outlines three distinct pricing plans, making it easy for potential subscribers to compare and decide.
• Visual Appeal: The use of different metallic background colors (bronze, silver, gold) effectively highlights the tiers and conveys a sense of progression in value.
• Compelling Savings: The percentage savings for the quarterly and yearly plans are prominently displayed, drawing attention to the benefits of longer commitments.

Key Takeaways

• Flexible Pricing: Offers a monthly, quarterly, and yearly plan, catering to different budgeting preferences.
• Value Proposition: The longer the commitment, the greater the savings, with up to 27% off for annual subscribers.
• Business Insight: Quarterly plan aligns with a typical business cycle for updating copy, which is a strategic choice.

Additional Insights

• Psychological Pricing: The use of $97 and $267 leverages odd pricing, which can be perceived as more attractive than rounded figures.
• Commitment Incentives: Highlighting the savings for longer-term subscriptions encourages users to commit, reducing churn and increasing customer lifetime value.
• Test Drive Option: The monthly plan acts as a low-risk entry point, enticing users to “test drive” the course before committing to longer terms.