Three Tiered Pricing Video for Copywriters

Ever notice how good pricing pages make you pick the middle option? That’s not by accident. It’s a sneaky-smart technique called three-tier pricing – and it works beautifully for copywriters, freelancers, and product sellers alike.

Why 3 Prices Beat 1

With three options, your customer starts comparing your offers instead of comparing you to competitors.

Why It Works

• Anchors value: The top package makes the middle one feel like a deal.
• Creates choice control: Customers feel empowered, not pressured.
• Boosts revenue: Many will “upgrade” just slightly.
• Reduces decision friction: Choices look clear without overwhelming people.

Real World Examples

• Apple offers multiple iPhone tiers and pushes sales toward the mid-range.
• SaaS tools like Dropbox or Notion highlight the “most popular” middle plan.
• Copywriters bundle services as Basic / Pro / VIP to match different budgets.