Eye-grabbing ad for copywriters.

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A bold orange background. Giant white letters screaming “COPYWRITERS WE STILL <3 YOU.” That’s it. No fluff, no hype, just a message that cuts straight to ego and curiosity.

The Smart Move Behind This Ad

This ad nails audience targeting. Copywriters have been nervous about AI stealing their jobs, so the message instantly disarms fear and builds intrigue. It's emotional reassurance disguised as marketing.

Why It Works

  • Uses contrast and bold typography to dominate the feed
  • Triggers emotion with a reassurance statement
  • Calls out the audience directly — no guessing
  • Leaves a cliffhanger: why do you still love me?

Real-World Examples

  • Grammarly ads promising “AI that helps, not replaces you.”
  • Canva’s “Made by you, powered by AI” campaign.
  • Jasper’s messaging: “AI is your writing assistant, not your replacement.”

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