Useful: Headlines should offer clear benefits or solutions to the reader.

Urgent: Create a sense of urgency to encourage immediate action.

Unique: Stand out with surprising or unconventional elements.

Ultra Specific: Provide precise details to enhance credibility and clarity.

Additional Insights

The 4 U's formula is a versatile tool beyond just headlines. Applying it throughout your content can ensure every part of your message is engaging and impactful. For instance, when writing an email, ensure the subject line is urgent and unique, while the body remains useful and ultra-specific. This approach can significantly boost your open and response rates.

2a:T525,In Apple Stores all screens are tilted at exactly 76° degrees. This is so you move the screen with your hand…interacting with the product more and making you feel more attached to it. They use protractors to measure the screens:

The laptop screens are measured at 76° as well:

Isn't that level of obsession so hilariously "Apple-like"? 😂 I remember Earl Nightingale telling a story from the 1970's about a top television salesman (I'm paraphrasing this):

"I was speaking to the top television salesman at a department store, and he said the secret to knowing who would buy is to see if they were playing around with the knobs. If they are touching the TV, flipping and turning things, they are far more invested in the TV and far more likely to buy."

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Different Call To Action Examples:

The 4 U's Copywriting Formula

The 76° Apple Store Screen Tilt

Evernote Testimonials (Logo Carousel)

Command Palette