Amazing ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a product.
They All Did Unpleasant Things...Headline Formula
They All {Did Unpleasant Thing} When {Unexpected Thing}, But When {Ideal Result of Using Unexpected Thing}! Selling stationery example: “They all looked at each...
Aug 8, 2017
Formulas
Copywriting Before/After - Powerwashing
A before/after analysis of powerwashing flyers sent door-to-door.
Jul 12, 2017
Copywriting
iMac. Pretty. Freaking Powerful.
This is an awesome headline and image for the iMac.
May 24, 2020
Headlines
Images
New Hand Tossed Pizza Billboard
Donatos Pizza billboard creatively uses half the billboard as fake ad eating pizza
Nov 19, 2017
Outdoor Advertising
Billboards