Amazing ad from McGraw-Hill that demonstrates what it’s like for someone going into a sales meeting trying to pitch a product.
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The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded with a hundred pointless...
Aug 8, 2017
Formulas
Copywriting
1966 Volkswagen Cost Print Ad
This 1966 ad focuses on the resale value of the Volkswagen. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...
Aug 9, 2017
Print Ads
TheHustle Home Page and Email Signup
TheHustle home page features ONLY an email signup form which gets users on their email list. This gives people only one option when landing...
Oct 20, 2017
Signup Forms
Home Pages
Explaining a Cardinals Outfit Diagram
I'm a huge fan of the TEXT + ARROWS diagram, and this diagram shows what the outfit of a Cardinal symbolizes in one easy...
Oct 6, 2022
Images