Friday, January 24th, 2025
An educational (and fun) email by Copywriting Course. Enjoy!

Swipe:

Do you know almost everything we post in this newsletter also goes on SwipeFile.com as well?

Do you ever visit SwipeFile? If so reply to this email with an answer to:

What do you use SwipeFile.com for??

A.) For ideas
B.) For examples of webpages
C.) For ads
D.) I read it for fun
E.) I never look at it

P.S. Bonus points for sending ideas of what you'd want to see more of!

Wisdom:

This is a classic piece of advice I love to give 👉🏼

Become a "Triple Threat."

This means you know 3 different skills at roughly 75% proficiency.

Having multiple skills better "arms" you for the real world:

Especially in a time when technology is changing fields at such a rapid pace, being a Triple Threat is even more useful.

Get good at 3+ things!

Interesting:

I really like when data is shown in novel ways, and one of my favorites lately is mapping. Like this:

The "Most Of" in each state:

Top tech talent hubs in USA:

Most popular grocery store by state:

Richest person by state:

I think it's neat how much information is conveyed with a simple map and some clever editing!

Picture:

Another one of my favorite types of marketing is an image with text markup, like this:

Some of the best ads on social media use this technique to show the product AND describe it in a single image, like these Delonghi coffee machine ads:

I love the use of an image of the product + text markup on each.

Essay:

Can you simply describe your own product/service with this Feature, Benefit, Experience Framework?

Example 1:
• Feature: Sun cream.
• Benefit: No sun burn.
• Experience: A burn free summer.

Example 2:
• Feature: Blackjack Guide.
• Benefit: Win more money than your friends.
• Experience: Bragging rights from your weekend in Vegas.

Example 3:
• Feature: QMS building framework.
• Benefit: Connect, Organize and Visualize your QMS data.
• Experience: Faster management decision-making than your competitors.

Example 4:
• Feature: Micro exercises.
• Benefit: No burnout.
• Experience: A refreshed mind and body.

What about YOUR product?
• Feature: ?
• Benefit: ?
• Experience: ?

Splurge:

One of my yearly goals is to make SwipeFile.com a modern publicly-shared swipe file for digital marketers, copywriters, and business owners:

Old-school swipe files were big stacks of paper and envelopes filled to the brim with old ads and random pieces of marketing like this:

A new version of a swipe file would include tons of digital stuff in various mediums like text, images, audio, video:

Then a lot of that collection and curation ends up in this email you're reading right now, which hopefully is a combination of helpful and interesting:

If you have ANY suggestions at all, even if brutally honest, I'm all ears, and would love to hear back from you.

Just reply to this email with your feedback on what you/like dislike about SwipeFile, or what would be more helpful to you.

I respond back to 100% of the replies!
Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"Comprehensive, practical, and supportive! The combination of lessons and mentor feedback is sharpening my copywriting and marketing skills fast!" -EH

"Really great content! Can't believe I waited so long before getting this course. Already learned a ton and have been very entertained in the process. Neville really knows how to deliver on the informative + entertaining pairing." -WK

"Incredible course! The lessons are detailed, and the forum critiques are pure gold. I’m gaining confidence, clients, and real expertise in copy and marketing." -MG