"Units of Luck"

That stick figure holding a block labeled “LUCK” is basically holding his own opportunity machine. The trick? He built it himself.

Turning luck into a measurable skill

Think of luck like a muscle. Every time you show up, share work online, or meet new people, you’re adding more “Units of Luck.” It’s not random. It’s earned through actions that increase your odds of bumping into opportunity.

Why it works

• More reps = more surface area for good things to happen
• Public work attracts like-minded people
• Busy environments multiply chance encounters
• Consistency compounds outcomes

Real-world examples

• Justin Welsh built a $3M business just by posting daily on LinkedIn
• MrBeast uploaded hundreds of videos before one went viral
• Sara Blakely pitched Spanx everywhere until someone said yes
• Tim Ferriss tested dozens of ideas before “The 4-Hour Workweek” hit