Vest-Pocket Adding Machine Print Ad

Image Description

The image is a vintage advertisement for the "Harmon Vest-Pocket Calculator" by Erie Calculator Co. It features bold text and a picture of the compact adding machine, emphasizing its portability and simplicity.

Positive Aspects

• Unique Voice: The ad cleverly uses first-person narrative, making the calculator seem like it's speaking directly to the reader. This engaging approach adds personality and charm.
• Features Highlighted: The ad lists practical features like its light weight, ease of use, and durability, appealing to both business professionals and everyday users.
• Emotional Appeal: By claiming to be "simplicity personified" and "fool-proof," the ad reassures potential buyers of its user-friendliness and reliability.

Key Takeaways

• The Vest-Pocket Adding Machine was marketed as a revolutionary, portable technology for its time.
• The ad uses a first-person narrative to create a personal connection with potential buyers.
• It emphasizes durability, simplicity, and ease of use, making it accessible to a wide audience.

Additional Insights

Imagine whipping out this tiny calculator to impress your colleagues at a 1915 meeting. It's like the smartphone of its day! The ad's confidence ("I am as accurate as any $400 machine on the market") is a testament to the bold marketing strategies of the era.