WeatherTech Liner Magazine Ad

This is a great two-page ad in a magazine (Popular Mechanics) that goes over all the different types of floor mats and truck liners WeatherTech has to offer.

Each feature has a standard layout:

1.) Picture.

2.) Product name.

3.) Three or Five bullet points of what makes the product great.

Listerine Ad from 1971

This old Listerine was from when Listerine was so strong and distasteful that you had to dilute it with water just to tolerate it.

They cleverly use this negative aspect …

Scotch Tape Unique Benefits Print Ad

This weird scotch tape ad is a perfect (albeit overexaggerated) example of how to “re-invent” your product.

If you’re in an oversaturated market and your audience is jaded from hearing …