WeWork Black Friday Sale Email

Hot flames. Big discount. Simple offer.
WeWork nailed the urgency and clarity game with this Black Friday email ad.

Marketing analysis

The glowing neon flame instantly draws your eye. Then, right below it: “50% OFF.” No long copy. No fluff. Just clear value. The design screams speed and scarcity, perfect for a limited-time offer.

Why it works

• Big, simple visual cue (the flame = urgency).
• Clear CTA: “Click it or you’ll miss it.”
• Uses FOMO to push procrastinators over the line.
• Black background makes the message pop.
• The “50% OFF” anchors value instantly.

Examples

• Gymshark sells out every Black Friday using 50% off drops.
• Calm App grew signups 3x with 40% off annual plans.
• Canva converted trial users faster with a 30% off yearly upgrade deal.